What can SME's do to combat the "Empty Cloud"?

What can SMEs do to combat the

Developers today are facing a real struggle moving to Cloud Software as a Service model, primarily because they desperately want to focus on software development - that's their bread and butter, and the primary source of revenue. What they don't need is to have a great piece of software, only to find that to move to cloud they need to invest a lot of time, development, and R&D costs into developing a secure back-end cloud for deployment.
Conventional cloud hosting provides the back-end for companies in a number of cases - Amazon and Microsoft are two of the largest Cloud Infrastructure providers today. The conventional cloud providers' business model focuses on drawing revenue from server farms, rented out by the minute or hour, to companies who can afford (and maybe already have) infrastructure experts just waiting to configure their domains. 
Starting from scratch with an empty server is perfect for those companies who can dedicate time and effort into ensuring that the cloud system meets their configuration requirements and software perfectly - this is the best solution for those who can make it happen.  But what about the small and medium businesses (SMEs) who want to jumpstart software sales by moving to cloud? If choosing an empty box means the developers have to hire in-house infrastructure expertise, then the likely answer is that they won't make that move. Ultimately, this might impinge on smaller software developers making that leap into cloud, which is undoubtedly a necessity in today's ever-increasingly digital world.
A managed solution, on the other hand, might just be the key for SMEs. Without needing to hire in-house to manage the infrastructure, SMEs can focus on their real goal: to ensure their software is perfect for their customers. An end-to-end OPEX solution is so important in the software as a service market, especially if it can be configured to the customers requirements.  
Virium believes in more than conventional hosting. Every company should be able to adopt cloud systems, without the vast expense or IT knowledge, in a secure controlled environment.